Orangetree Online Articles

Customers. And Other Customers. A Balancing Act

By Paul Orangetree

Customers.  And Other Customers.   A Balancing Act
 by Paul Orangetree

Sometimes, customers make it impossible to look after customers. Let me relate a story. Names and places shall be withheld, for compassionate reasons. A 'sweet' lady was taking a holiday alone, in a small camper van. [read on ...]

That Escalated Quickly

By Paul Orangetree

That Escalated Quickly

 by Paul Orangetree

What if it really goes well?I often ask this question. If your new business, or your new project, really takes off, are you going to be able to cope with the success?Imagine that it all works. Your market efforts, your sales, your product all come together beautifully, better than you dared hope. [read on ...]

Your Business Plan is Too Big

By Paul Orangetree

Your Business Plan is Too Big

 by Paul Orangetree

I have a couple of tips for people, like you, who want to do things well.   This is not a long list, as the title might imply. First, only pick the number of things to do that you realistically can deliver. [read on ...]

Is that what you meant?

By Paul Orangetree

Is that what you meant?

 by Paul Orangetree

Every single time we ask, the answer comes back the same. We need more communication. I rebel against that suggestion. I have never received so much communication. Emails. PM's. Texts. I am up to my eyeballs in communication. [read on ...]

You Don't Want My Advice

By Paul Orangetree

You Don't Want My Advice
 by Paul Orangetree

There are lots of people out there willing to give you advice, especially if you give them a bag of money. Frankly, some of that advice is not brilliant. To get into jargon mode, it has not delivered value. Advice should deliver value. [read on ...]

I did not know that

By Paul Orangetree

I did not know that
 by Paul Orangetree

Starting a new business from scratch, or starting an exciting new role in someone else's business, is great. You are, I hope, full of determination, big with ideas, and really looking forward to the journey ahead. [read on ...]

Customer Research - a health warning

By Paul Orangetree

Customer Research - a health warning
 by Paul Orangetree

Customer research is so important of course. Right until it ruins your business. I am being serious, I promise. This article has been rattling around in my brain, but I was spurred towards the keyboard by being asked to complete a customer feedback survey. [read on ...]

That customer satisfaction survey, though.

By Paul Orangetree

That customer satisfaction survey, though.
 by Paul Orangetree

We all understand the drill. It goes like this. You make a purchase, you have your new shiny thing, and then the customer satisfaction survey arrives. These days, of course, it arrives into your spam folder on email, so it is a bit less intrusive. [read on ...]

Customer Experience - The Details

By Paul Orangetree

Customer Experience - The Details

 by Paul Orangetree

I visited a large store recently, to make a purchase. Well, a medium sized store! They are, however, a fairly important brand in their field, and would be regarded as a premium brand. Their stuff is good, too. I visited one of their stores, and I purchased the stuff for which I made the visit. [read on ...]

You are not welcome actually

By Paul Orangetree

You are not welcome actually by Paul Orangetree

From time to time, I visit town. I go there, perhaps, to check out the 'High Street'. Now, although I do have a specific town in mind, I am not going to name them because that would be unfair. Many people visit this town every day, and enjoy doing so, and the things I am going to mention are certainly not unique to the town in question. [read on ...]

Communicate Deliberately

By Paul Orangetree

Communicate Deliberately by Paul Orangetree

Ask the members of any organisation what the big issues are, and communication crops up. It is not so much the quantity, of course. The fact is, you can communicate endlessly without any actual communication happening. [read on ...]

Process And Service Prevention

By Paul Orangetree

Process And Service Prevention by Paul Orangetree

Customer Service Systems are supposed to support, not prevent, customer service. There can be little debate that in order to be sure that your teams provide the service your wish, some kind of process is a must have thing. [read on ...]

Designing an Accessible Website

By Karen Orangetree

Designing an Accessible Website by Karen Orangetree

The Internet is one of the great levellers of our time, we all get to participate at the same level. It is no respecter of financial status, rank, priviledge or attractiveness. My version of the Internet is exactly the same as the version for The Duke of Westminster (who sits on a worth of several billions of pounds). [read on ...]

Some Branding Thoughts

By Paul Orangetree

Some Branding Thoughts by Paul Orangetree

I find myself talking about branding a fair bit. I always have. But that is because I am fairly insistent on what we mean by branding. Most people are not too bad at understanding some aspects of it. Logo design. [read on ...]

The Problem of Being in Charge

By Paul Orangetree

The Problem of Being in Charge by Paul Orangetree

Why does everyone love an underdog? Like drinking tea or queuing up, supporting the underdog is something of a British tradition. We do it in tennis, football and, surprisingly, politics. The polls do not lie, and nor does the general feeling in the office, classroom or cafe: yet the popularity of a party nosedives once is gains power. [read on ...]

How to select a web designer

By Paul Orangetree

How to select a web designer by Paul Orangetree

Rather than describe the ins and outs of the website design and the internet, waffling on for several pages we will assume you have given some thought about why you want a website, what you want it to do and how you want it to do it. [read on ...]

Growing Your Company

By Paul Orangetree

Growing Your Company by Paul Orangetree

Company growth seems, on occasions, to happen by accident. It catches the business owners and managers out. They are not ready for it. They did not cause it. Of course, no-one is going to lightly turn away business growth [read on ...]

Integration - it is just right

By Paul Orangetree

Integration - it is just right by Paul Orangetree

When I am reviewing systems in business, so often I feel that sense of dismay as a disjointed array of unconnected systems reveal themselves. What I mean is this. Each department is recording its own information. [read on ...]

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