Article by Paul - Integration - it is just right

Integration - it is just right

When I am reviewing systems in business, so often I feel that sense of dismay as a disjointed array of unconnected systems reveal themselves.

What I mean is this. Each department is recording its own information. In its own way. Data is rekeyed, often multiple times. Data is 'cold', in other words devoid of workflow and process.

Errors are multiplied with each miskey. Management decisions are made based on information that may not even be that accurate, and certainly does not arise in a joined up way from what is actually happening in your business.

I like to see integration. Nothing is keyed twice. Every. Information is not passed, by rekeying, from one part of the company's systems to another. It is not even moved by a series of copy and paste actions. It flows.

On the way, it passes information, suitable for your organisation, to the right people, gathering as it does more, relevant information.

For example, website enquiries hit the prospect management system. Stock management and your ecommerce backoffice system are totally integrated. Your customer can raise delivery requests from a portal that flow directly into your order management system.

I am sure you will be able to think of more examples. Perhaps even wishes, relating to your business.

We really believe in this kind of joined up thinking in OrangeTree.

Paul OrangetreeBusiness Clarity Specialist

Paul Orangetree

Before becoming a director of OrangeTree in 2008, Paul had a successful corporate career leading to a position of director in a multi national, multi million pound company. Paul believes that a clear approach to organisation, to customer experience management, to planning, and to brand, lie at the heart of building a successful busines. He talks about this a lot! And is able to help you to deliver these things in your business.

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